Privacy Policy

Last update: February 4, 2019

This Privacy Policy governs the website (the “Website”) operated by NY/NJ Baykeeper (“NY/NJ Baykeeper”, “we” or “us”) and outlines our practices with respect to the use and disclosure of personal information collected through this Website.

Important: Please read this Privacy Policy carefully to learn more about our collection, use and disclosure of personal information. By using our Website, you agree to the terms of this Privacy Policy.

NY/NJ Baykeeper reserves the right to modify this Privacy Policy from time to time. All updates to our Privacy Policy will be posted on this Website. By continuing to use this Website after we have posted changes to the Privacy Policy, you consent to our use of your information as provided in the modified Privacy Policy.

We take your privacy seriously. However, when you use our Website, you also have responsibilities which are outlined in the Terms of Use section of our Website. We recommend that you consult these Terms of Use prior to using our Website in order to understand your obligations.

Personal Information

“Personal Information” is information about an identifiable individual. We may collect Personal Information from you in a variety of ways, including, but not limited to, when you visit or register on our Website, when you subscribe to our newsletter, when you contact us, when you make a donation, and in connection with other activities, services, features or resources we make available on our Website.

The Personal Information we may collect through the Website includes contact information such as your name, email address, mailing address and phone number.

You do not have to provide us with any Personal Information to visit our Website. However, if you choose to withhold requested information, you may not be able to obtain certain services provided on our Website.

Non-Personally Identifiable Information

We may also collect non-personally identifiable information about you whenever you interact with our Website. Non-personally identifiable information may include your browser name, the type of computer you use and technical information about your means of connection to our Website, such as the operating system and the Internet service providers utilized and other similar information. We collect this information to better understand the characteristics of the people who visit our Website with a view to improving our services and the Website.

Web Browser Cookies

Our Website may use “cookies” to enhance your user experience. Your web browser places cookies on its hard drive for record-keeping purposes and sometimes to track information about you. The information collected includes the date of your last visit to the Website, the pages you visit and the files you download. Cookies allow us to track the number of people who visit our Website and the frequency of these visits. They also allow us to personalize content to improve your use of our Website.

You may choose to set your web browser to refuse cookies or to alert you when cookies are being sent by modifying the settings of your browser. If you do so, please note that some sections of the Website may not function properly. To learn more about cookies, please consult the frequently asked questions section of the Cookie Central site.

Advertising and Remarketing

We use Google AdWords and Display Network to advertise NY/NJ Baykeeper across the Internet. These services (commonly referred to as “remarketing” or “behavioral advertising” tools) rely on the use of cookies and other technologies to track and analyze data, determine the popularity of content, deliver content and advertising targeted to you (including when you visit other websites), and to better understand your online activities. Our use of Google AdWords and Display Network allows us to tailor our marketing efforts to better suit your needs and to display advertisements which are believed to be relevant to you.

How We Use Collected Information

In general, NY/NJ Baykeeper may collect and use your Personal Information for the following purposes: – To provide you with the most recent information about NY/NJ Baykeeper, including its projects, partnerships, activities and the latest information in respect of the water crisis; – To provide you with tax receipts relating to donations to NY/NJ Baykeeper, as applicable; – To respond to your questions or comments; – To contact you to solicit donations; – To contact you with important information about the Website, as well as our products and services; – To better understand the way the Website is used, and to improve the quality of the information contained on the Website and the manner in which such information is accessed; – In response to a subpoena, a search warrant, a court or regulatory order, or other valid legal process; – For any other purpose with your consent; and – Otherwise as required or permitted by law.

How We Share Your Personal Information

Except as set forth in this Privacy Policy or otherwise with your consent, we will not disclose the Personal Information we collect through this Website to any third party.

Service Providers

We may transfer some of your Personal Information to service providers who will store or process this information on our behalf.

Retention and Safeguards

NY/NJ Baykeeper has put in place appropriate security and data collection, storage and processing measures to protect against the unauthorized access, alteration, disclosure or destruction of your Personal Information and other data stored on our Website.
We will retain your Personal Information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws.

Hyperlinks on our Website

Our Website includes hyperlinks to companies and organizations that are not affiliated with NY/NJ Baykeeper. We are not responsible for the policies of these websites, including the policies regarding the protection of personal information. We encourage you to read the policies of these other websites in order to better understand the risks associated with using these websites.

Children under the Age of 13

In order to access the page of our Website where we may collect Personal Information, you must be at least 13 years of age. NY/NJ Baykeeper recognizes the importance of protecting the privacy of children and is committed to protecting this privacy online. NY/NJ Baykeeper does not knowingly collect Personal Information from children under the age of 13. Parents or guardians of children of less than 13 years of age should accompany their children when visiting the Website, in order to ensure that their children do not provide any Personal Information. If a child has provided Personal Information through the Website, we ask that a parent or guardian Contact Us in order to request that this information be deleted from our files.

To request access to, or correction of your Personal Information, or if you have any questions about this Privacy Policy, the practices of this Website, or your dealings with this Website, please contact us at:

NY/NJ Baykeeper
30 Washington Street
Matawan, NJ 07747

[email protected]